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AutorIn 1:
Godin, Benoît
Titel:
The Spirit of Innovation
Ort:
Montréal, Quebec Canada
Jahr:
o.J.
Abstract:
"(...) The keywords used to talk of innovationare based on a series of concepts that can be groupedunder three headings. On the input side, to use the standard vocabulary,is creativity. Innovation is something different from what exists; it is originality. Innovationis often contrasted to routine, and gave riseto a series ofdichotomies like tradition/innovation. Related conceptsare entrepreneuras the agent of change,and research(or R&D) as creative work. A second group of concepts concerns the output side of innovation. The outcome of innovation is progress,development,growthand change. These outcomes remain largely uncontested. Third, in between these two groups of concepts,is technology. Technology is a good or commodity that embodies knowledge, so it is said.Over the twentieth century, technologygave rise to the term technological innovation, a spontaneous viewof innovation that becamethe dominant representation.Many factors explain thisrepresentationof innovation as technological. First, technology is said to be the mosteasilymeasurabletype of innovation. Second, governments legitimizethis representation through discourses and policies. Third, therepresentation is both the cause and the resultof amarket ideologythat guides our thinking and our actions. (...)"
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